Hi! We're Sarah and NJ

We help established thought leaders start, optimize or scale their coaching program.

When you design your program with clarity and are hyper focused on the results you provide, your business will grow.

What sets us apart?

Other gurus teach how to sell your program.
We teach you how fulfill on what you sold.

Hi! We're Sarah and NJ

We help established thought leaders start, optimize or scale their coaching program.

When you design your program with clarity and are hyper focused on the results you provide, your business will grow.

What sets us apart?

Other gurus teach how to sell your program.
We teach you how fulfill on what you sold.

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There are a lot of names you might call yourself.

Simply put, you have subject matter expertise that you share with the world. 

Helm Advisory Group exists to help you transfer your knowledge to other people
through thoughtfully designed customer-first coaching programs.

Simply put, you have subject matter expertise that you share with the world. 

Helm Advisory Group exists to help you transfer your knowledge to other people through thoughtfully designed customer-first coaching programs.

We’ve spent 7+ years coaching and leading programs for some of the world’s best digital marketers.

We’ve spent 7+ years coaching and leading programs for some of the world’s best digital marketers.

We have LED programs for:

Russell Brunson
Clickfunnels

Taylor Welch & Chris Evans
Traffic & Funnels

Taylor Welch & Chris Evans
Traffic & Funnels

Jim Edwards
Copy and Content.AI

We have coached or consulted  for:

Julie Chenell

Lamar Tyler

Hunter Thompson

Dr. Dharius Daniels

Eileen Wilder

Dana Malstaff

We have LED programs for:

  • Russell Brunson
  • Jim Edwards
  • Taylor Welch & Chris Evans

We have coached or consulted for: 

  • Julie Chenell
  • Lamar Tyler
  • Hunter Thompson 
  • Dr. Dharius Daniels 
  • Eileen Wilder
  • Dana Malstaff

We are coaching program experts who help people like you make their programs stronger and more profitable.

We are coaching program experts who help people like you make their programs stronger and more profitable.

There are tons of people out there ready to sell you programs on how to sell your coaching program, but we focus on what happens AFTER the sale. 

  • Frameworks & Curriculum  
  • Program Delivery & Coaching  
  • Customer Experience & Journey 
  • Operations, Retention & Ascension

We have discovered that every coaching program has three very distinct and different phases. Each phase builds upon the one before it.

We have discovered that every coaching program has three very distinct and different phases. Each phase builds upon the one before it.

Phase 1

Start: Decide & Discover

Build & Coach The First Versions
Of Your Program  

Phase 2

 Simplify: Develop & Document

Solidify Your Ops Systems & Your Coaching Program Mechanics 

Phase 3

Scale: Delegate & Automate

Multiply Your Impact By Growing Your Team & Tools

Every successful program we have been a part of has gone through each phases.
Just because you’ve built your coaching program doesn’t mean that the work is done.

Once you start your program, in order for it to grow it must be simplified.
And if you want it to scale? You MUST Delegate.  

Sarah and NJ are the best coaches I’ve ever seen. They get results! But they also make you look good… and your students feel incredible. If you want to add a coaching component to your business, or you just want two of the finest coaches in the world to coach you personally, I can’t recommend these two pros highly enough.

They have revolutionized my business while enabling me to focus on what I do best!

Jim Edwards
Best-Selling Author of "Copywriting Secrets"
Software developer CopyAndContent.AI and Funnel Scripts

We are coaching experts, but we also bring over a decade of marketing
and operations experience to the table.

We are coaching experts, but we also bring over a decade of marketing
and operations experience to the table.

We have seen the insides of over 7,000 business over the course of our careers.

In a world of specialists, we are well rounded Unicorns who understand how marketing and people intersect. 

Why does this matter? We SEE how all of the pieces work together. 

Funnels & Website

Design
Copy
Offer Creation
Value Ladder Strategy
Customer Journey & Experience

Acquisition & Social Media

Social Media Strategy
Lead Magnets & Email Marketing
Brand Design & Awareness
Podcasting
JV Relationships / Affiliate Partnership

Leadership & Operations

Launch Strategy
Team Management
Project Management
DISC, Cliftons & Enneagram For Team

So how do we help you transfer your knowledge to other people?

This is HOW we can work together.

So how do we help you transfer your knowledge to other people?

This is HOW we can work together.

Custom Strategy For Your Coaching Program

VIP Intensive

We tailor our time together based on your coaching program stage and goals. Using our ROI Framework, you’ll leave our time together with a rock solid roadmap and punch list to implement. Virtual and onsite options available

Consulting For Your Coaching Program

Program Review & Revenue Audit

We dive head first into your existing system. We look at curriculum design, customer journey, community experience, scalability and value ladder position. Together we’ll collaborate to make changes which enhance your program and increase your profit.  3 Month minimum engagement.

"Have peace of mind as an owner and CEO"

It’s worth working with Sarah & NJ if you want to grow and scale your program, get your systems and processes in place, and have peace of mind as an owner and CEO. 

They are very knowledgeable because of the work that they’ve done, behind the scenes, working with businesses like ours.

Sometimes you are working with people on things they haven’t done before but they’ve done it! We know they aren’t just giving us strategy that’s not proven, not just because you think it sounds good but because they’ve worked on teams that have actually executed the strategies before. It’s rare that you work with people and they are so open to go above and beyond what’s on the paper, but that’s who Sarah and NJ are.
Ronnie Tyler
Co-Founder & COO, Traffic Sales And Profit

Elevate Your Coaching Program

Guest Expert Coaching & Support

Do you have your own coaching program and looking to add an expert voice to your frameworks? We layer our expertise on top of your frameworks to enhance your program. We can either learn your frameworks and teach them on your behalf or supplement your program with our own knowledge.

Strategy + Tactics + Humor = Our Speaking Style

Book Sarah & NJ To Speak

If you’re looking for speakers who provide tangible takeaways AND keep your audience engaged, we’re the duo for you! 

We have a handful of signature speeches including: 

  • Crafting Your Perfect Offer 
  • Becoming A Magnetic Brand Personality 
  • How To Find & Collaborate With Dream Partnerships

OR….We can tailor our speech to what YOUR AUDIENCE NEEDS. 

OR… Door Number 3! Hire us to be your hype gals and repitch your offer to your audience.

Sarah and NJ brought a playful blend of wit, camaraderie, and unparalleled expertise to Free Mama Live. 

With a seamless synergy that only two best friends can share, they effortlessly played off each other, weaving their combined wisdom from coaching within hundreds of businesses into a value-packed 60-minute punch.

What truly sets them apart is their dedication to tailoring their message specifically for your audience, ensuring that each attendee walks away with actionable insights.

 If you’re in search of speakers who not only educate but also entertain, NJ and Sarah are the dynamic duo you need.

Lauren Golden
Founder, The Free Mama Movement

Do you have a vision and a goal for your business but get overwhelmed by conflicting advice from every guru and expert?

The internet is noisy. We help business owners cut through the clutter and take action.

Want to burn it all down because you built something you hate?

Not on our watch. We will help you dig deep to find your unique pathway forward into a business you love that sustains the life you want to lead. The way you live your life is JUST as important as your P & L!

Looking for a guest coach to learn your frameworks and layer on their own expertise in a group setting?

We do that. We spent 5+ years coaching on offers, funnel design, email marketing, long form copy, avatar development, Dream 100 relationship building, organic social media marketing, sales, launch strategy and customer journey. We’re also triple threat certified master marketers from Funnel Gorgeous.

Looking to scale your current program through a live event or open cart?

We love designing customer journey experiences that leave your client’s READY and excited to continue working with you! This is one of our favorite 1:1 high touch consulting projects.
SarahNJ 15 (1)

Group Coaching

Our group coaching program, Quarter Coaching, is for the business owner on the hampster wheel of “what do I do next,” is on the hampster wheel of shiny object syndrome and often feels like an imposter. It’s equal parts mastermind, group coaching and accountability, focused on helping you set and achieve a goal in a 90 day period.

Guest Expert Coaching

Have your own program and looking to add an expert voice to your frameworks? We layer our expertise on top of your frameworks to enhance your program. We can either learn your frameworks and teach them on your behalf or supplement your program with our own knowledge

1:1 Consulting

Ready to work deeply with a powerhouse duo for 6 months to prepare your business for growth? Based on your goal and circumstances, we’ll develop a unique plan for you and your team. We’ve consulted on customer journey development, live event audits, offer creation, launches and more.

others said

Getting results is what we do.

Here are what some of our Happy Clients have to say.

Sarah and NJ continue to blow our client's away with their knowledge about offer creation, copy and funnels. Their deep industry knowledge, acumen on what converts and detailed feedback have been invaluable.

If you have the privilege to work with them—congratulations, they are the best of the best.
Eileen Wilder
Co-Founder, Elite Speakers
Sarah and NJ provided me with incredible solutions and advice on how to better structure my group coaching program and follow up mastermind. I am now totally clear on how to shift may original offer into something long-term and sustainable (and to how create the next level offer). I cannot recommend them enough, if you have any type of coaching program to reach out immediately.
Laura Meyer
Founder, JoyBrand Creative
By working with Sarah and NJ we improved our onboarding processes, engagement strategies, strengthened the team while hiring and onboarding new coaches behind the scenes.

All of that combined has strengthened our program and allowed us to have one of our better onboarding processes that we’ve had ever had.
Lamar Tyler
Founder, Traffic Sales and Profits

Helm exists to help steer the ship of your coaching program.

Our commitment to our clients is simple: 

We  partner with you to deliver an amazing coaching experience for your clients. 

We frame everything we do through the lens of how can we create a WIN for you, so YOU can created a WIN for them. 

Ready to get started?

Want to work with us but not sure where to get started?